No. 1 – Challenging the Status Quo
"There's room for both expert voices and everyday enjoyment. Critics offer insight, but the people who drink the wine define its meaning."
The Caymus Point of View
A philosophy shaped by fifty years of listening to the people who drink our wines.
No. 2 – Consumer-First Thinking
"You don't need a glossary to know what tastes good. That's the wine every winery should aim to make; no translation required."
No. 3 – Real-World Validation
"A packed tasting room and consumer opinion says more to us than a 94-point score ever could."
No. 4 – Made to Be Enjoyed
"Wines are made to be shared—something that brings people together, not just wines to admire."
No. 5 – Gatekeeping vs. Hospitality
"When influence turns into ego, wine stops being welcoming. Our role is to help people enjoy what's in the glass, not tell them what to like."
No. 6 – Sommelier Culture
"Too many wine lists are built to impress other sommeliers, not the guests meant to enjoy the wine."
No. 7 – Why We Make Wine
"Wines consumers choose again and again build brand loyalty. It's the clearest signal a winery is doing its job."
No. 8 – Pride in Popularity
"Sometimes the industry treats popularity like it's a flaw. To us, it means we're doing something right."
No. 9 – Consistency Over Time
"Staying relevant means listening, showing restraint, and the discipline to keep doing what people love, year after year."
No. 10 – The Future Belongs to the People
"The world changes, tastes evolve, and new generations come to the table on their own terms. If wine stays welcoming, focused on enjoyment and brings people together, it stays enduring."